To be a global university of educational excellence with transformative societal impact  

We are committed to achieving the vision through:

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·          Universal value in our beliefs

·          Tenacity in overcoming challenges

·          Agility in facing new frontiers

·          Responsibility in pursuit of excellence

In carrying out its mission, UTAR is commited to:

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·          Enhancing the quality of education to produce knowledgeable and forward thinking graduates with values and ethics to face new frontiers.

·          Invigorating the intellectual pursuit through research and innovation that have impact to the society.

·          Strengthening the Governance of the University to ensure effective quality and risk management that will allow agility in facing challenges.

·          Intensifying the use of technology in all aspect of the University's function including engagement with lifelong learners.

·           Enhancing international standing and community outreach through excellent global and community networking.