In carrying out its mission, UTAR is commited to:
· Enhancing the quality of education to produce knowledgeable and forward thinking graduates with values and ethics to face new frontiers.
· Invigorating the intellectual pursuit through research and innovation that have impact to the society.
· Strengthening the Governance of the University to ensure effective quality and risk management that will allow agility in facing challenges.
· Intensifying the use of technology in all aspect of the University's function including engagement with lifelong learners.
· Enhancing international standing and community outreach through excellent global and community networking.